As the Founder of the Women in Tech Campaign, I’ve heard my share of stories from awesome women who self-identify as ‘accidental techies’.
So what is an ‘accidental techie’? Often a communications professional by trade or study, these folks have somewhat organically turned into a digital ‘jack-of-all-trades’ for their organizations.
But, the truth is, as the ‘Captain’ of your digital ship, it’s easy to get caught up in the day-to-day storms and not look to the shore ahead. So, this post is meant to act as a reminder of how your role makes a larger impact and lend three ideas on how to best take advantage of it.
- Solve a hard problem. One of the best things about the tech world is that a digital trail is left behind from just about every action. I once had a client who called the analysis of these trails “digital stalking”, but I think it goes way beyond that. There is a tremendous body of information just waiting to be tapped into and harnessed to inform your organizational tactics.
Even just navigating the simple search features of Facebook, Twitter, LinkedIn, and Google can help you learn what your audiences care about. You can use these insights to ask the right questions at your next meeting and find the best strategies and tactics to solve
- Grow your network. With the growth of digital media there has been an influx of great organizations, training courses, and platforms (like the Women in Tech Campaign) to help you connect with other great women working in the tech world. Regardless of your sector, technology is a great equalizer and your tech savvy can help you connect not only with non-profit folks but also technologists + digital marketers alike.
- Try something new. Today, you can spread your message and drive conversions in ways and at speeds that were unthinkable just 5 years ago. This growth means there isn’t one ‘right way’ to do things online. You can test and try many different things making the web one of the best places to get creative. Whether that’s trying out Snapchat for your new campaign or coding a new microsite-being the resident ‘digital person’ means you have the flexibility to try new things.
Emily Rasowsky is a leading presenter, digital strategist and trainer. As a managing strategist at Social Driver, Emily leads full-scale, integrated digital and social media campaigns for Fortune 100 companies, nonprofits and top associations.